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Online Marketing

Make your website secure! (HTTPS)

Trust is a big issue in online browsing these days. If potential clients hit your website and it is not secure it increases the chance they will bounce without taking any action at all. To highlight the problem even more, visitors that use the Chrome Browser will see Not Secure displayed next to the web address.

We strongly recommend that you update your website to HTTPS urls even if you do not take payments or personal information online. You can contact your hosting provider or internet marketing service to assist you with this.


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Bing Ads vs Adwords

Should you be taking Bing Ads seriously? In a word, yes!

The thought behind the 2 advertising platforms is the same. They both offer pay-per-click advertising software built to accumulate leads and eventually sales.

Each platform has its advantages and disadvantages.


Generally clicks on Bing will be 20% to 40% cheaper on Bing than on Google but careful conversion tracking must determine the cost per new customer acquisition over any other metric.

Conversion Rate

Although lead quality seems to be about the same on the 2 platforms, on tests we’ve performed, we’ve found a better conversion rate on Google about 8-10%.

Target Demographics

Google users tend to be a bit younger than Bing users, Bing users tend to be a bit more affluent. Who gets the edge in this metric depends on your target demographic and goals for your campaigns.


Hands down Google wins with its new feature-rich interface.

So who wins?

There’s no reason not to advertise on both platforms if budget allows but we recommend advertising on Bing only after you’ve fully optimized the campaign on Google and there is still budget left over. Talk to your Certified Google and Bing Ads Professional today to learn more about these 2 amazing platforms!


Lets talk about display

Display advertising is the best bang for your buck in inbound marketing right now. Read more in LinkedIn


Should your business be running Facebook Ads?

It wasn’t long ago when many of us perceived Facebook as just another place for college kids to talk to each other. However in recent years Facebook has become one of the best online advertising platforms available. Read more on LinkedIn